A top-notch online merchant of designer brand apparel and accessories, Bluefly launched Eyefly, a totally new business focused entirely on eye wear. Precisely what is different with this new company is that consumers can purchase several frames and prescription eyewear via the online store due to their relatively low price tags when compared with most traditional eyewear shops. Eyefly was driven by the proposition that not all eyewear is made equal thus they made it sure that their site can cater to their unique needs. To accomplish this, Eyefly collaborated with Ron Bongo and Corra Technology in employing the features and flexibility of Magento to create a ground breaking e-commerce Internet site.